Balancing Act (Content vs SEO) – AKA, don't write just for Google.

UX vs SEO: Stop Pretending They're Enemies

Designing a site that people actually enjoy using and that search engines can understand isn't a tug‑of‑war. It's basic competence. If you're "choosing" between UX and SEO, you've already made a mistake in your planning, your IA, or your dev stack.

Here's how to build pages that delight users and earn visibility …