Content Hierarchy (H1 and H2) – Stop stuffing your site with H2s like it's 2011

Content Hierarchy: How to Stop Your Website from Being a Fancy Maze

So. You've built a stunning website. It has a cinematic hero image, a paragraph of poetic nothingness, and six competing buttons that all say "Learn More." Congratulations - you've made a digital IKEA. People wander in. Nobody finds the exit.

Enter content hierarchy: the boring-sounding, …