Brainwaves

Brainwaves

Every Customer a Suspect: Inside Australia’s AI-Powered Supermarkets

Facial recognition, AI checkouts, loyalty cards and why Aussie retailers are turning your weekly shop into a behavioural profile.

Tomas Heligr-Pyke's avatar
Tomas Heligr-Pyke
Nov 27, 2025
∙ Paid

So I was talking to a friend the other day about something that, honestly, should be old news by now: supermarkets and big-box retailers quietly turning into data-harvesting surveillance machines.

At the time, we were talking about Coles, there was this whole wave of stories about them “tracking people in-store” to deal with shoplifting, and it had real …

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