Step One: Shut Up and Talk to Your Customers
Customer Discovery: The Startup Step Everyone Pretends to Do
Most founders pitch before they've even asked if anyone cares.
Spoiler: they don't. Not yet.
That's not because people are stupid or "don't get it." It's because you skipped the boring, un‑sexy, absolutely essential work of learning what problem they actually have. You built the movie trailer bef…
