Making Good Meta Descriptions – Not for humans. For robots. But still matters.
Meta Descriptions: The 155‑Character Sales Pitch You Keep Ignoring
Meta descriptions are the tiny blurbs under your title in search results - the difference between a click and a shrug. Most sites treat them like an optional garnish. They're not. They're your ad copy on the SERP.
Two clarifiers before we start:
They don't directly boost rankings. Google do…
