Archive - Brainwaves

Let’s Invent a New Tax System

A socialist and a business owner walk into a bar and start discussing tax.

Jul 5 • Tomas Heligr-Pyke

June 2026

The Rot of AI Writing

“This changes everything.”

Jun 29 • Tomas Heligr-Pyke

The Coincidence Machine

When Art Imitates Life, and fails

Jun 28 • Tomas Heligr-Pyke

Car Salesmen, CRMs, and the Fine Art of Not Feeling Like Prey

The Old Civic Had Done Its Time

Jun 17 • Tomas Heligr-Pyke

The Problem With Being the Business

I am in an interesting conundrum with Tomedia at the moment.

Jun 6 • Tomas Heligr-Pyke

Two Customers in a Trench Coat

The Hidden Buying Power of Family Units

Jun 5 • Tomas Heligr-Pyke

May 2026

When Progress Feels Like Erasure: A Leadership Reflection

“Sometimes the hardest part of leadership is not building a successful team — it’s watching that success become invisible during organisational change.”

May 19 • Michael Pyke

The Digital Euro

Europe’s Complicated Fix For A Problem Normal People Don’t Feel

May 18 • Tomas Heligr-Pyke

The Centre Cannot Hold: What on Earth Is Happening?

A Strange Thought in a German Classroom

May 7 • Tomas Heligr-Pyke

April 2026

Undercharging Isn’t Humble.

It Might Just Be Dishonest.

Apr 28 • Tomas Heligr-Pyke

We Don’t Have a Leadership Problem — We Have a Time Horizon Problem

“Let’s stop pretending this is about “bad leadership.”

Apr 22 • Michael Pyke

When Leadership Doesn’t Share the Vision, Engagement Doesn’t Fade — It Breaks

Disengagement isn’t a people problem.

Apr 15 • Michael Pyke

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